- 13550 -

 

Click me!

We were hacked, the old index page is gone. The big complex builder program got wiped also, the nasty vandals; that thing took 10 days to perfect-
but I WILL build anew, and store backups elsewhere; I'm down, but not out.
 
WHY do this at all??? We do NOT ask for banking, email, account numbers, sensitive personal information, or any money from you; this is simple vandalism, with no regard for what we are trying to do,, and comprises a FELONY of b&e and vandalism of a computer system, to no gain for the criminal. How can someone that skilled be so stupid?

So, here's what we do. Tello had a GREAT advertising idea; get the customers to tell other folks about tello, who then give the referring customer a little credit in their acount when his informed friend signs up. It's A GREAT idea- but it's built wrong, which seems to defeat it's purpose for being.

'It would be very kind to share the method with other poor yet happy customers'; this webite is the result. My gains come from my successful referrals created by MY link alone, no other is gained nor desired by me.

So WHY is it wrong" OK, to answer that takes a quick trip through sales 'science'.
 

Think of a funnel, nozzle facing DOWN, wide open mouth facing UP. surrounding it as a bunch of dots. The dots are people, going about their lives. One of them bumps into the leading edge of that funnel. THAT IS A METAPHOR for first hearing anything about the thing (or service) offered, by any means of becoming aware that the opportunity exists. Some just wander away, uninterested; some fraction of them walk into the process to learn a bit more- which is the first of several steps down into the funnel. At EACH step, a few more bail out and exit the process; the funnel beomes narrower. At each step, all of them learn more; some use it to decide they are not interested and leave; the others are still interested. Each step reduces the size of the pool of remaining prospects moving down the funnel. THEN, having had the offer explained in detail, most of them enter the spout; it begins with the call to action, the decision- 'Do I buy, or do I run away?' Anyone still there, a small group (hence the narrowness of the spout) are almost all ready to buy people. Note that the loss rate per step now is almost none- hence the spout in the funnel diagram is almost straight. What comes out of the end of the spout is all new customers. That is how a well designed sales program works.

Tellos' website is VERY good- but the link system is BAD, in the sense of being defective.

There are two BIG problems:

1. The link is difficult to remember- hence signs by the side of the road are ineffective.
   This is MY link from tello: https://tello.com/account/register?_referral=P3JF0Q7P
   Think you can remember it 2 hours? I thught not, now you do also.
   MINE makes it sasy, and takes you to the FIRST PAGE of their websites 'funnel':
   www.tello.works/4U2 (Tello works for you too)
2. The link Tello gives one takes prospects to THE ACTUAL PURCHASE FORM, FAR before they are ready to buy; therefore, almost all of them bail out. Opps...

Regarding #1:
Use a servant domain (tello.works), using symbols commonly spoken as words, to create a memnonic device to make remembering it EASY, as my example demonstrates; your imagination is a limiter- length is another, so keep it under 48 characters. K.I.S.S.! Use your imaination! Remember, it has to fit on a magnetic sign, a bumper sticker, and a yard sign. But you're smart, so you can do that, right?

Regarding #2:
Tello needs to capture the query string and implant the referral id-code into a cookie into the visiting browser, with a 4 hour lifespan. now it is in there. IF they DO go to the sales form, it must have a built in script that reads that cookie and inserts the id code into the form. The OLD method remains there also, but each includes a "NO-OP" option if the target is not found.

Results,